朗明納斯:LED照明焦點已從光效轉(zhuǎn)向光品質(zhì)

　　朗明納斯深耕專業(yè)照明十二年，于去年高調(diào)進(jìn)軍通用照明領(lǐng)域，在通用照明日趨激烈之際，朗明納斯未來有什么計劃?作為三安光電子公司之一，他們之間如何協(xié)作?朗明納斯全球營銷副總Mark Pugh和高級照明市場總監(jiān)Tom Jory接受了阿拉丁新聞中心記者的采訪。

朗明納斯全球營銷副總Mark Pugh(右)和高級照明市場總監(jiān)Tom Jory（左）和阿拉丁新聞中心記者（中）

　　光品質(zhì)日漸成為市場關(guān)注焦點

　　阿拉丁照明網(wǎng)：在第二十屆廣州國際照明展中，Luminus為行業(yè)帶來了哪些新產(chǎn)品或新技術(shù)?這些產(chǎn)品有什么樣的特點和優(yōu)勢?

　　Alighting：Could you share with us about the latest product and technology development in Luminus? How are these new products different from others on the market?

　　Tom Jory：So what have now is an LED COB (chip on board) substitute for metal halide which is very exciting for lighting designers because now they can have high intensity spots with light customized to different color temperatures, CRIs, and chromaticity or “white points.”

　　With our Sensus XH series we can go below the black body locus to produce light which is similar to most metal halide sources commonly used in retail spot light applications, and our light produces pure, crisp whites as well as richer colors, especially reds and blues. We provide retail lighting customers with the similar color they prefer and our product maintains that the color over time, while metal halide will change over time, doesn’t work well with diming and turning on and off, and contains environmentally unfriendly mercury. So now we can do away with all of the problems of metal halide and bring improvements to the retail spot light application, by replacing incumbent technology with something that is more beautiful, longer lasting and uses less energy.

　　Tom Jory：我們現(xiàn)在推出了LED COB(Chip On Board)光源替代金屬鹵化物，這對照明設(shè)計師來說，是非常興奮的消息，因為現(xiàn)在他們可以定制不同色溫、顯色指數(shù)、色度或“白點”的光源了。

　　我們的Sensus XH系列可以沿著黑色核心點的后面發(fā)光，這跟大多數(shù)零售業(yè)金屬鹵化物點光源的應(yīng)用類似，它可以產(chǎn)生純凈、炫白以及顏色豐富的光，尤其是紅色和藍(lán)色。

　　我們?yōu)榱闶壅彰骺蛻籼峁┳罱咏麄兿矚g的顏色，并且不會隨著時間的推移而改變，但金屬鹵化物將隨著時間的改變而改變，在打開和關(guān)閉以及調(diào)節(jié)亮度的時候會很容易出現(xiàn)問題，并且包含對環(huán)境有危害的汞。而我們用現(xiàn)在的技術(shù)解決了金屬鹵化物光源的所有問題，并且改善了零售點光源的應(yīng)用，產(chǎn)生了更加漂亮，壽命更長以及耗能更低的光源。

　　阿拉丁照明網(wǎng)：在您看來，2015年的照明市場最大的變化是什么?您認(rèn)為，發(fā)生這些變化的原因是?

　　Alighting：What is the main changes in lighting market in 2015? And what are the reasons for these changes in your opinion?

　　Tom Jory：What we see is more and more customers are interested in improving the quality of light, so in past years, they seek to get more and more efficient, and in fact we still on the leading edge in terms of lm/w. Now people want not only efficiency, but also better quality of light. They want better color rendering, which makes products look more attractive and stimulate the consumers to buy. That is really different in 2015.

　　The main selling point for LED industry was saving energy, but now everyone is already saving energy. Now customers want better light, so the real change is the needs of customer is different from before.

　　Tom Jory：我們已經(jīng)看到人們越來越關(guān)注光品質(zhì)的改善。但在過去幾年，大家都在追逐光效，直到如今，我們在光效方面也一直占據(jù)領(lǐng)先地位。而現(xiàn)在人們不僅僅滿足于光效，因為光效已經(jīng)非常高，他們希望LED照明有更好的光品質(zhì)，或者依據(jù)應(yīng)用環(huán)境達(dá)到特殊的效果，在商店里，使商品看起來更誘人，刺激消費者的購買欲。我想這是2015年最大的不同吧。

　　之前LED主要賣點是節(jié)約能源，但現(xiàn)在LED基本都達(dá)到了比較高的光效，較好地實現(xiàn)了節(jié)能，但現(xiàn)在他們希望有更好的光，這是客戶需求改變所致，也是技術(shù)發(fā)展的結(jié)果。

　　三安助力其成本優(yōu)勢

　　阿拉丁照明網(wǎng)：更好的光品質(zhì)和更好的價格對照明來說顯得越來越重要,作為上游芯片廠商,貴司是如何做的?

　　Alighting：Better lighting quality and lower price is becoming more and more important for the end user market. As a LED package provider, How do Luminus deal with it?

　　Tom Jory：The key point is value. We keep reasonable price and deliver high quality of light at the meantime. Luminus has distinctive advantages as our parent company is Sanan. Sanan makes billions of LED chips every month, and sale them to all over the world. We have the priority to pick the best chips at low- cost and use them in our production. This allows us to maintain the price advantage at the same time produce high quality products.

　　Tom Jory：我認(rèn)為這關(guān)乎產(chǎn)品的價值，我們的產(chǎn)品不僅保持高光品質(zhì)，而且為客戶提供合理的價格。在這方面，Luminus具有得天獨厚的優(yōu)勢，三安是我們的母公司，每月生產(chǎn)數(shù)十億LED芯片，并銷往世界各地。具有大規(guī)模生產(chǎn)優(yōu)勢，可使產(chǎn)品的成本降至最低，而我們挑選三安光電最好的LED芯片，運用到我們的產(chǎn)品當(dāng)中。所以我們不僅擁有高品質(zhì)的產(chǎn)品，并保持較好的價格。

　　阿拉丁照明網(wǎng)：通用照明領(lǐng)域的競爭已經(jīng)趨于白熱化，國際國內(nèi)一線大廠都已有成熟的產(chǎn)品推出，包括三安光電。那么Luminus進(jìn)軍通用照明的優(yōu)勢是什么?是否會與三安光電形成一定的競爭?

　　Alighting：There are many chip enterprises doing well in general lighting, including Sanan. Are there any competition between Luminus and Sanan?

　　Tom Jory：Sanan is chips maker and we are a package company, that means Sanan make chips and we put them into the special package. We are together on different point of the industry chain. Sanan is on the upstream making the chips and growing the epitaxy, and we take that chips making into beautiful LED for all the different applications.

　　Tom Jory：我們專注于不同的領(lǐng)域,三安是上游外延芯片，而我們專注于封裝領(lǐng)域，我們處于價值鏈的不同點，不會形成競爭。

　　阿拉丁照明網(wǎng)：據(jù)了解，Luminus在專業(yè)照明領(lǐng)域深耕多年，但在去年才開始涉足通用照明領(lǐng)域。貴司是如何發(fā)力通用照明的?目前成果如何?

　　Alighting：As we know, Luminus focus on specialty lighting over ten years, and expansion to general lighting last year. How does Luminus operate the general lighting? And how about the achievement?

　　Tom Jory：Luminus makes very high performance specialty products for the last 12 years, and we continue to leverage that technology in our COB and mid-power products, so we can make products with high density, excellent thermal management performance, high efficacy, and excellent quality of light. We also have expertise in the phosphor, which guarantee our high product performance.

　　Tom Jory：在過去的12年里，Luminus一直為客戶提供高品質(zhì)高性能的專業(yè)照明產(chǎn)品，我們將繼續(xù)利用已有的技術(shù)優(yōu)勢，運用到我們的COB和中功率產(chǎn)品中。

　　所有我們現(xiàn)在能生產(chǎn)的產(chǎn)品具有極佳的流明密度，在散熱能力、光效和光品質(zhì)方面都有較高水平的表現(xiàn)。另外，我們還進(jìn)行熒光粉的研發(fā)，以更好地提高產(chǎn)品性能。

　　阿拉丁照明網(wǎng)：隨著LED應(yīng)用的多元化發(fā)展(如可見光通信、智能照明、農(nóng)業(yè)照明、醫(yī)療照明等)，對LED芯片、封裝提出了哪些要求?為中上游企業(yè)提供了哪些機(jī)遇和挑戰(zhàn)?

　　Alighting：With The development of diversified applications of LED(such as visible light communication, intelligent lighting, agricultural lighting, medical lighting, etc.), what are the special requirements for the LED chip? And what opportunities and challenges will lead to the chip enterprise?

　　Tom Jory：There is not one product works well in every application. The key point is the product is the most suitable one for the special application of the target market. Actually we are very successful in medical application, we are the special team LED products, as well as the projection, and also stage lighting for entertainment industry, lighting for TV studio, we are able to create the product for all these different segment in the lighting industry.

　　Smart lighting there isn’t any special for LEDs, other than there might be controllable so that you can change the color the LED, you can do things like change the color little bit make that more cooler and brighter, you can change the color a little bit, certainly we have the products can make that happen, but the smart lighting is all about controls, and the electronics of LED, and communication protocols they are using to send message to you light source. We have wifi, lifi, zigbee, Bluetooth, so many ways to communicate, but we stay away from that, we are focus on making the very best LEDs they can use in their products, but we don’t touch the communication sect, we leaving that to our customers.

　　Tom Jory：沒有任何一款產(chǎn)品在所有領(lǐng)域都表現(xiàn)很好。我認(rèn)為關(guān)鍵是為特定領(lǐng)域提供最適合最好的產(chǎn)品。實際上，我們的產(chǎn)品在醫(yī)學(xué)、投影機(jī)和舞臺燈光等領(lǐng)域都應(yīng)用得非常成功。我們會為特定的領(lǐng)域提供特殊要求的產(chǎn)品。

　　實際上，智能照明對LED芯片或封裝并沒有特殊的要求，所有的調(diào)光調(diào)色只關(guān)乎驅(qū)動控制和信號傳輸協(xié)議。我們不做那一塊，我們專注做LED芯片和封裝，把智能控制部分留給我們的客戶。

　　未來持續(xù)投資中國市場

　　阿拉丁照明網(wǎng)：您是如何看待中國市場的?Luminus接下來在中國有什么樣的計劃?

　　Alighting：How do you think about the China Market? what is the next plan of Luminus in China?

　　Tom Jory：China LED market is very important. Our products are produced in china and we sell them to Chinese factories, and we also export them to Japan, US, and Europe. China is the very important market for export products as well as the domestic used products.

　　As to the next plan, we are continue to grow the sales force, we are continue to grow our manufacturing here in China. Our factory locate in Xiamen and Shenzhen, where most of the world’s lighting products are produced. This is always going to be important geography for us to focus on. So we will continue to invest in China.

　　Tom Jory：中國是照明產(chǎn)業(yè)非常重要的市場，我們把產(chǎn)品銷往美國、歐洲、日本和中國，我們的產(chǎn)品在中國生產(chǎn)，同時，我們也把產(chǎn)品銷往中國廠家。中國是出口和內(nèi)銷的重要生產(chǎn)基地。未來我們將持續(xù)投資中國市場，增強(qiáng)我們的生產(chǎn)能力和銷售團(tuán)隊。

　　阿拉丁照明網(wǎng)：您認(rèn)為LED產(chǎn)業(yè)未來發(fā)展的機(jī)會在哪里?

　　Alighting：What’s the future development of lighting industry?

　　Tom Jory：I think we continue to see more focus on the quality of light. Focus on creating new source of light that haven’t been possible with other lighting technologies. I think we will continue to put the light into the places where there hasn’t been light before. LED is so small, and can create so much light in small area, enable people to build luminaires and there are much small form factor, so I think where is light continue to show up in places where there wasn’t the light before.

　　Tom Jory：由于未來人們更關(guān)注光品質(zhì)，專注于創(chuàng)造新的光源，我想未來人們將繼續(xù)致力于創(chuàng)新的技術(shù)和新的光源，將光引入到之前沒有實現(xiàn)光的地方。